Shell gave Imagination the task of creating a series of brand films that created more awareness about their long runnning partnership with Ferrari. Our solution was to create a series of 4 30 second animations that could be also sit together as a single 1 minute overview piece. Above are the first two animations in the series.
Creative director: Jeremy Hoffmeister Mac Lynn
Animation: Tronic

A balloon filled with oxygen put inside a heiluim balloon making it perfectly balanced, neither rising nor falling.

Shell and Ferrari asked Imagination to design a learning certre in the Maranello factory. The space is a premanent fixture and is designed to educate childeren and adults about the partnership between the two famous brands. Our outcome included 12 touchtables, 6 animated films and an augmented reality application.
Creative director: Jeremy Hoffmeister Mac Lynn.

Redesgin for for the Royal Opera House homepage. here to view the site.
Creative director: Jeremy Hoffmeister Mac Lynn .

Interactive touchtable for the American automotive manufacturer Lincoln. Dimensions 0.7x4m.
Designed with Paul Mumford (LabMeta).

Self initiated experiment to see if it was possible to print Lego on a letterpress. The result was a quick and easy form of printing which also allowed the letterpress to be a method of printing images, albeit at a very low res of 4dpi (the resolution givne by the top of the lego).
 

The royal Opera Hose - A World Stage microsite. Click here to view the site.
Creative director Jeremy Hoffmeister Mac Lynn .

Shell My Workspace training videos.
Creative director Jeremy Hoffmeister Mac Lynn. Animation: Alex Amelines.

Self initiated projet loosly based around the game 'excuisite courpse'. 20 disposable cameras were sent to various friends in different countries, I took the first picture, titled it and asked the recipients to take the next with the title of the previous image as inspiration. I then asked them to pass it on to someone else to repeat the process. As it went on a chain of pictures was created linked only by the people taking part. In total the cameras travelled over 80,000 miles and visited more than 18 countries.
Outcomes for the project were a collection of books (one for each of the returned cameras) and a website.

Limited to 250, this prestigious art book was given out to prospective customers of the One-77 supercar.

This project was a study of value. I have always found the value people put on objects interesting as they can be vastly different depending on their surroundings (for example a plastic bottle is rubbish to us but precious to people in the Sahara). To Illustrate this I spent 6 months collecting items sold for 1p in London, a denomination many people believe to be worthless. I collected over 150 items ranging from 1p worth of petrol to a $1000 zimbabwe dollar note.
The outcome was a huge 1 x 3 metre 1:1 scale poster cataloguing all the objects collected and a 10 x 10cm book. The cover of the book consisted of many of the price tags collected with the items. The outcomes were designed to show value in things perceived to be worthless, the total value of all the items collected was £1.52.